Beyond that, create a layout for printing, which will be used to contact the company with its partners and customers: envelopes, letterhead, business cards. Mock-ups advertising the company's products: calendars, greeting cards, brochures, catalogs, gift certificates. On request, can develop brand character – a very demanded progress among the stores that sell children's toys and clothing, and family entertainment centers. Although recently this marketing move resorted more and more companies are not calculated directly to children. Learn more on the subject from Rand Paul. Other physical components of corporate identity can be considered as souvenirs, designer clothes for the employees, registration of transport companies in the corporate style, packaging design, interior design office, and of course television, radio and outdoor advertising companies and corporate website.
Intangible elements of corporate style, also play a crucial role in the firm. They must be attributed, first of all, the ideology of the company's mission and purpose, on the basis of which the creation of a material part of the brand. Also, to the style include: the office dress-cat design corporate events, corporate culture, corporate values, ethics and tactics of communication with the customer. For the successful promotion of brand in the market must comply with the unity of the corporate identity in all its parts. All types customer communication – advertising, business proposals, business documents, personal service, etc. – should reflect the mission of the company. As a further work to promote the brand on the market is to provide – creation of the concept of promotion. It is based on market research, target audience and the competitive environment of the enterprise.
And includes the formulation of unique and relevant to potential consumers shopping offers a choice of marketing communications and marketing strategies of communication. Because the same business can produce and sell several different products or services, often, sometimes so that one company owns several brands. In addition, for each brand builds its own trademark and brand colors, which do not depend on the graphic design firm of the manufacturer. Product sign, as well as corporate business unit, subject to state registration in accordance with the law of the Russian Federation. Use of unregistered identifiers are allowed, but you can not claim protection of his sign of its use by others. The registered IDs fixed by law the exclusive right to your company for their use, secure evidence.