The significance of the exhibition for a country as expressed in the creation of industry associations and trade missions of national or international pavilions that give visitors a unique opportunity to compare new products and services that are not driving all over the world. Recommendations In the case of the company's involvement in the trade fair is paramount prior preparation, such as contact and transfer of all materials for the exhibition, the language of the host country. Planning should begin for the 12-18 months prior to the event. If the company's management decides to participation in trade fairs, the first step is to select an appropriate event from the point of view there is the exhibited products and services. Serious approach to the selection of the exhibition Make sure that the target audience of the exhibition, in which you going to take part include your potential customers. The firm must submit to the exhibition all of its affiliates, distributors, and holders of its licenses to all parts of your company received from the this event the maximum benefit. To succeed in the exhibition should not be limited to participation in it as an exhibitor, and to plan additional activities that coincide in time with the exhibition: For example, a technical seminar or a cocktail reception in the hotel, which is recommended to accommodate exhibitors organizers. Often, in order to establish mutual understanding with other cultures, to recruit local distributors, consultants and sales representatives. Make sure that you could easily find as an exhibitor you must remember that the exhibition time is precious and you need to find ways to demonstrate to potential buyers or distributors its products in the shortest possible time.